Meet Primed & Co. Our Heavy-Duty Doer. Curls get primed, prepped, and ready for more (moisture). This ultra-rich nourishing primer doubles as a deeply hydrating daily conditioner. As a primer, it works to improve styling product performance by creating a moisturized base for definition. When used as your go-to conditioner, you'll experience improved manageability as it restores moisture to dry, damaged curls. Ultimate Moisture Primed & Co. is deeply hydrating for the most parched of curls, thirsty for definition, elasticity, and nourishment
